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Tale of the Tweets: Obama v. Obama

June 23, 2010 By jlichman

Obama’s premiere Oval Office speech last week was the worst of social media and the best of social media.

Mashable ran “Obama Speech on BP Oil Not A Hit with Facebook and Twitter Users” after taking data provided by Crimson Hexagon from “83,000 Tweets and public Facebook comments” over a nine hour shift. But taking such things into account can provide little feedback, especially when 15 percent of the poll were annoyed they missed So You Think You Can Dance and the other five questioned why so many people would anonymously make fun of the president.

But the Internet is a very fickle mistress. Remember back in 2009 on Inauguration Day, CNN reported 200,000+ status updates through Facebook Connect.  Twitter reported the same day an increase in tweets-per-second and per-minute. “We’ll be analyzing this later today so that during the next massively shared global event there is no appreciable delay,” Biz Stone wrote.

So what does this mean in the grand scheme of analyzing social media?

Thanks to Obama being such an incredible topic–even to the point of Rachel Maddow giving her own version–our tweets, Facebook comments and updates can spread across social networks like wildfire and you don’t even have to worry about lag.

Unless it happens during a World Cup match or NBA Finals, as Bits Blog pointed out. Then you’ll just be buzzing by yourself.

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Filed Under: DC, Media Strategy, News Media, White House History Tagged With: Facebook, Oval Office, President Obama, Robert Gibbs, Social Media, SocNets, Twitter

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Exploring “behind the scenes” of the most powerful reporters and editors in the world, the Washington press corps. We track the White House Correspondents’ weekend and all the activities around it from journalists and media companies to the White House and politicos. Tammy Haddad is Co-Founder and Editor-In-Chief of WHC Insider and she hosts the Washington Insider podcast.

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