Kevin Latek, Senior Vice President of Business Affairs at Gray Television, spoke with TV News Check about all the innovations that his company can bring to local stations.
According to TVNC, “Gray has become a Wall Street darling for its disciplined acquisition strategy of buying only top stations. And despite being a small-market operator, it has also emerged as an innovator, using LPTVs and subchannels to extend its reach and multiply its Big 4 affiliations, while pioneering new technologies and bringing national sales in-house.”
On the recent fortunes of Gray Television Latek said, “We have reported better revenue growth — core growth, not make-believe growth — in our business that has surprised Wall Street. I think we now have an incredibly efficient company. Our stations run faster, smoother and more efficiently than most broadcast stations precisely because we had a brush with death.”
Latek joined Gray as general counsel in 2012, and, according to TVNC, “has been front and center in executing the expansion strategy.”
“We certainly have grown faster than I imagined. I don’t know any other advertising medium that succeeds as well as television. Everything that sells on digital, if it’s just on digital, it’s going to die,” said Latek. “If you put it on television, it’s going to succeed. The business has been going extinct since I was alive, but yet it’s still here. We’re doing great and I think we’re entering into a new Golden Age of broadcast.”
Kevin Latek is a resident of McLean, Virginia.