News Media Alliance President and CEO David Chavern has launched a national campaign focused on combatting the increasing prevalence of fake news. This effort, named Support Real News, is designed to highlight the importance of real journalism, and expose the harm on society by fake news outlets.
Support Real News calls on the public to bolster real journalism by taking action such as subscribing to local newspapers and supporting the International Consortium of Investigative Journalists.
“We are encouraged by the efforts of our members and other organizations to call attention to the growing fake news problem and to promote the value of real news,” said Chavern. “As the association that represents the news media industry, fighting fake news is one of the most important things the News Media Alliance can do for our members right now. Our campaign raises awareness of the damage that can be and is being caused by fake news, and to demonstrate why the continued presence of real news organizations is vital to a strong democracy.”
The Alliance has created campaign resources for this effort through digital, social, video and print means, which are available on the Alliance website. These resources include colorful print and digital ads, an online video, social media graphics and profile badges, draft blog posts and an op-ed by Chavern.
“As the association that represents the news media industry, fighting fake news is one of the most important things the News Media Alliance can do for our members right now,” stated Chavern.