British Comedian Matt Lucas dressed in a baby onesie to raise awareness of five crucial interventions needed for children under 5 years old.
Promoting the #5for5 campaign sponsored by the children’s charity Theirworld, Lucas returned to his Shooting Stars character George Dawes to draw attention to the five most crucial things infants and toddlers under the age of five years old need to thrive.
“I think 5 for 5 is a great campaign to be involved in, it’s a strong message. Theirworld is a great charity. For me, it was a good opportunity to be George Dawes again because I haven’t been George for eight years!” commented Lucas.
The comedian and actor is renowned for his work on the shows Little Britain and Dr. Who, and is the first of several comedians around the globe starring in short films to promote the #5for5 campaign of Theirworld.
Sarah Brown, president of Theirworld, explained the need for the #5for5 campaign. “By the time a child reaches the age of five, 90% of their brain has already developed… Despite the evidence world leaders are not committing funding for programs to make sure all children – particularly the poorest and most marginalized – are given the best start in life.”
The Theirworld campaign is calling on world leaders at the upcoming G20 conference in Hamburg, Germany to commit to a dramatic increase in pre-primary educational funding.
You can watch Lucas drumming up support for infants and toddlers with #5for5 here: http://www.theirworld.org/5for5/