Fox News will end its feed airing the network throughout the United Kingdom on Tuesday afternoon, according to an announcement by its parent company 21st Century Fox.
“21st Century Fox has decided to cease providing a feed of Fox News Channel in the U.K.,” the company said in a statement. “Fox News is focused on the U.S. market and designed for a U.S. audience and, accordingly, it averages only a few thousand viewers across the day in the U.K.”
There has been stiff competition for viewers in the United Kingdom, where U.S.-based Fox News was going up against British-based news organizations such as the BBC, ITV and Sky News.
A decision to approve 21st Century Fox’s bid for ownership of Sky TV was postponed last June by U.K. Culture Secretary Karen Bradly, pending additional review and analysis by the country’s Competition and Markets Authority. 21st Century Fox currently owns 39 percent of Sky TV.
In the United States, Fox News finished August as the most-watched channel on basic cable, according to Nielsen Media Research. The network has held this title for 14 consecutive months.