Cable television viewers flocked to The Weather Channel last week, driven primarily by concerns over recent hurricanes bombarding huge portions of the United States.
The channel had averaged approximately 150,000 viewers in prime time throughout July. Last week, according to Nielsen ratings, roughly 1.3 million people tuned in during peak hours – nearly a ten-time spike in viewers.
The Weather Channel has featured 24-hour coverage of Hurricanes Harvey and Irma during the past few weeks. Nearly 70 reporters and producers have deployed to Texas, Louisiana and Florida to cover both of the deadly and devastating storms blasting the region.
“People are tired,” said Nora Zimmett, senior vice president of programming for the Weather Channel. “But there is an adrenaline that comes with an event like this.”