Public school students around the country left their classrooms on Wednesday, March 14th in a show of solidarity to the victims of the Parkland, Florida massacre which led to the shooting deaths of 17 high schoolers. The 17-minute walkout memorialized the victims while students held signs demanding gun control legislation.
During the walkout, Viacom-owned networks from MTV to BET to Nickelodeon and Comedy Central suspended their regular programming to bring the walkouts to television, airing interviews with students from around the country. MTV took things a step farther by handing over the reins to their Facebook, Instagram, and Twitter accounts to students so that they could use the expanded platform to get their message out.
Shari Redstone, the vice chair of Viacom, has also announced that she is donating $500,000 to support the March for Our Lives, a protest calling for stricter gun laws taking place in Washington, DC and around the country on March 24th.