CNBC brought in News Media Alliance President and CEO David Chavern on Wednesday, March 21st, to discuss Google’s new campaign to root out disingenuous news sources from its feed. Dubbed the Google News Initiative, the company plans to invest $300 million over the next three years to accomplish its three stated goals: amplify accurate reporting and fighting fake news especially with developing news events, help quality news sites increase their revenue, and creating tools that can help journalists report more accurate news.
Chavern, who is the former US Chamber of Commerce Executive VP and CEO is excited by the announcement but states that, “Until we see real economic return for real, quality journalism I’m going to temper my enthusiasm.”
The capability of differentiating real news from fake news has been the hot-button issue in tech this year and Google has taken the lead in combating the spread of misinformation. Chavern states that Google’s new subscription tool “Subscribe with Google”, which is designed to make it easier to follow trustworthy news outlets, is a “serious” step in the right direction.