Pfizer executive Sally Susman has launched a month-long “social media experiment” called #YouDo. The hashtag is meant to honor women who have inspired positive change in their fields and to shine a light on women who should get more credit for the work they do.
As part of the campaign, Susman will be featuring a different woman for each day for the next 30 days on her Linkedin and Instagram accounts.
In a statement announcing the launch of the campaign Sally writes, “#YouDo rejoices in what women have done to help others. Each of the women selected will be known to me – some having long-lasting profound impact. Others I may know only slightly, but they will have made a mark on me. I’ll touch on the impact of each.”
The first honoree is Sue Desmond-Hellmann, CEO of the Gates Foundation, who has helped to “eradicate illness around the world, for celebrating science, for her amazing achievement in biotech, higher education and philanthropy. Sue reminds us that we are not one thing, but many. That our reach is deep and broad.”
You can read the first #YouDo post here.
Follow Sally on Instagram @sallysusman.