Cultivating Relations with Celebrity Press/Paparazzi
Don’t think those pictures you see of the Obamas as an ordinary family leading an ordinary life just happen naturally, reports the Los Angeles Times. “The White House, eager to cultivate an image-making media machinery that thrives on personality, has invited coverage from such outlets as television’s ‘Access Hollywood’ and ‘Extra.’ Aides dole out exclusives accordingly, acutely aware of the shelf life for cover stories in glamour and celebrity magazines,” the paper says.
“Administration officials have even weighed the economics of paparazzi photography, strategically releasing images of the family to diminish the monetary value of unauthorized pictures and give the White House control over how the family is portrayed. In return for access, celebrity news outlets must refuse to publish unauthorized pictures — or risk being cut off by the White House.” Full story here.