Zignal Labs, the data analytics firm that charts the social media response to political events and news, has come up with some fascinating ways to calculate the online reaction to the Democratic National Convention’s speeches.
According to Zignal’s Anthony York, “The opening of the Democrats’ convention in Philadelphia attracted more interest on social media than last week’s GOP convention. Zignal Labs tracked 2.4 million DNC mentions on Monday, compared to about 1.6 million mentions during the opening night of the GOP gathering in Cleveland.”
Zignal’s emoji-cloud charts captured which emjois were used most during First Lady Michelle Obama’s rousing primetime speech, which many called the highlight of Day One:
Zignal also analyses the reach of particular twitter users and is capable of charting the reach of individual tweets. They found that Bernie Sanders’ convention tweet got 5 times more Twitter mentions than Hillary Clinton’s top tweet:
You can learn more about Zignal Labs and read their work with The Washington Post’s Daily 202 newsletter here.