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MSNBC Beats CNN in Primetime

June 29, 2010 By WHC Insider

CNN may be celebrating its 30th anniversary, but that’s about all they have to be happy about these days.

According to the latest Nielsen Media Research, MSNBC beat CNN in primetime in the first half of 2010 among both total viewers and in the key adult demographic. MSNBC also beat CNN in primetime for second quarter of 2010. Year to date, MSNBC is on track to beat CNN for the second year in a row among Adults 25-54 and for the first time ever among total viewers.

MSNBC’s “Morning Joe” is pacing to beat CNN for the year for the first time since 2000 in its time period. Meanwhile, CNN’s “Larry King Live” and “Campbell Brown” had their worst quarters ever among both Adults 25-54 and total viewers. This was CNN’s worst performance in primetime in nine years, since 2Q 2001.

CNN isn’t the only one losing viewers these days. Turns out all three major broadcast network evening news programs were down in 2Q 2010 compared to the same period last year.

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Filed Under: News Media Tagged With: 2010, 2Q, ABC, CBS, CNN, MSNBC, NBC, Nielsen, Primetime, ratings

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About White House Correspondents Insider

Exploring “behind the scenes” of the most powerful city in the world — Washington, D.C. — and those who cover it.

We track the White House Correspondents’ weekend and all the activities around it, from journalists and media companies to the White House and politicos.

Tammy Haddad is Co-Founder and Editor-In-Chief of WHC Insider and CEO of Haddad Media.

White House Correspondents Insider is not affiliated with or approved by the White House Correspondents’ Association, which is a registered trademark of the WHCA.

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