Will Couric Stay At CBS?

Katie Couric at CURE Annual Chicago Benefit April 16, 2010

With her contract expiring at the end of May, CBS Evening News anchor Katie Couric has a big decision to make. But as David Bauder from the Associated Press reports, “her next choice is likely to be fraught with more risk, and may not truly be hers.”

Folks have been speculating for some time whether Couric would remain behind the anchor desk. But talk heated up last week when “60 Minutes” head Jeff Fager was named CBS News chairman with Bloomberg’s David Rhodes at his side. Deciding whether Couric remains after her current contract expires at the end of May will likely be their first point of business.

Couric, the first solo female anchor of a network evening newscast and veteran “Today” co-host does have options. Bauder writes: “Couric has discussed the syndicated talk show market with her good friend and former colleague, ex-NBC Universal chairman Jeff Zucker. A shorter-term extension with CBS to stay put, at least through the 2012 election, is possible, as is a move to cable where other big TV personalities have found homes, such as Oprah Winfrey, Conan O’Brien and Martha Stewart. Of course, the Web is yet another alternative for Couric in today’s marketplace.”

Bauder quotes WHC Insider‘s own Tammy Haddad:
“She’s got to find a place where her interview skills are used,” said Haddad, a veteran TV producer who worked with Couric in the 1990s. “She has that rare ability to make something happen every time she interviews somebody and every time she’s on-screen.”

Couric’s former “Today” partner, Bryant Gumbel, created his own niche with his well-respected “Real Sports” show on HBO, Haddad noted.

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