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Zignal Labs Breaks Down DNC Day One Speeches On Twitter

July 26, 2016 By WHC Insider

Zignal Labs, the data analytics firm that charts the social media response to political events and news, has come up with some fascinating ways to calculate the online reaction to the Democratic National Convention’s speeches.

According to Zignal’s Anthony York, “The opening of the Democrats’ convention in Philadelphia attracted more interest on social media than last week’s GOP convention. Zignal Labs tracked 2.4 million DNC mentions on Monday, compared to about 1.6 million mentions during the opening night of the GOP gathering in Cleveland.”

Zignal’s emoji-cloud charts captured which emjois were used most during First Lady Michelle Obama’s rousing primetime speech, which many called the highlight of Day One:

MichelleEmoji

Zignal also analyses the reach of particular twitter users and is capable of charting the reach of individual tweets. They found that Bernie Sanders’ convention tweet got 5 times more Twitter mentions than Hillary Clinton’s top tweet:

Screen Shot 2016-07-25 at 8.35.03 PM

You can learn more about Zignal Labs and read their work with The Washington Post’s Daily 202 newsletter here.

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Filed Under: News Media Tagged With: DNC, Twitter, Zignal Labs

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Exploring “behind the scenes” of the most powerful city in the world — Washington, D.C. — and those who cover it.

We track the White House Correspondents’ weekend and all the activities around it, from journalists and media companies to the White House and politicos.

Tammy Haddad is Co-Founder and Editor-In-Chief of WHC Insider and CEO of Haddad Media.

White House Correspondents Insider is not affiliated with or approved by the White House Correspondents’ Association, which is a registered trademark of the WHCA.

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