Photo courtesy Jeff Maurone via Wikimedia Commons.
For the first time ever, Nielsen data shows that MSNBC was the most-watched cable network during weekday prime time.
Averaging approximately 90,000 viewers more than second-place rival Fox News, during the week of July 17 through July 21, MSNBC had 2.34 million viewers during weekday prime time. Fox News racked up 2.25 million viewers. In third place, Disney Channel received 1.74 million viewers. USA Network and HGTV made up the remainder of the top five channels for the week.
Rachel Maddow continued winning the 9 PM time slot over all other news programs. During the week, hers was also the second most-watched program of all cable, behind only WWE Entertainment. The network’s lineup from 7 PM through midnight also was first among cable networks.
“MSNBC was previously #1 in cable news in weekday prime during the weeks of May 15, 2017 (behind TNT) and September 3, 2012 (behind USA) among total viewers, but this was the 1st time MSNBC was #1 among all of cable,” the network commented in a statement.
Fox News still held in at first place in “total day” viewers, which measures from 6 AM to 6 AM, extending its streak over all basic cable channels to its 29th week.
CNN finished in ninth place in total viewers in prime time, averaging 875,000 viewers.
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