Photo courtesy Pixabay.
Cable news continues to thrive during the Trump administration, with all three major networks showing healthy ratings last month.
Fox News ended the month of October as the most-watched basic cable network overall, coming in first with both total day and prime time viewers. Fox had lost the top slot in prime time recently to sports network ESPN, although the network has continued to hold the most total day ratings for eight weeks in a row. Five of the channel’s programs also were listed in the top 10 cable telecasts in total viewers, including Tucker Carlson Tonight, Hannity, and newly-added The Ingraham Angle.
MSNBC came in at third place among total viewers in basic cable for the week, behind Fox News and ESPN. Measuring total day viewers, the news network was in second place among all networks, only behind competitor news channel Fox News. The network had two shows in the top ten total viewed programs: The Rachel Maddow Show coming in third place and Last Word With Lawrence O’Donnell in eighth place.
CNN also earned healthy ratings, landing in 10th place for the top ten basic cable networks for prime time viewers. Among total day, CNN lept to sixth place in the top ten ratings. CNN had no programs in the top ten most viewed shows, where the network’s most-watched program, Anderson Cooper 360 coming in 25th in total viewers. (The show ranked 11th among viewers in the critical 25-54 year old demographic.)
Even so, all three cable news networks have witnessed varying declines in net primetime viewers for the month of October compared to 2016, the final full month of the presidential year election campaign. Fox News saw a 28% decline in total viewers over last year, and CNN down 52%. MSNBC fared best in the yearly comparison, only declining 6%.
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