Josh Ginsberg, CEO of Zignal Labs, with Andrew Ross Sorkin on CNBC’s Squawk Box July 17, 2018
How do you know if your social media followers are real? Zignal Labs has developed a powerful new solution to combat malicious online bot attacks. Zignal Bot Intelligence is a patent-pending software that extends Zignal’s media analytics capabilities to identify bots, create a realtime visual picture of the attack, and provide their customer with data-driven insights about the attack so the customer can put together an informed response strategy.
“Bots are synthetic accounts, these are not real people. Oftentimes, it’s one person controlling thousands, even millions of conversations online in a coordinated manner so that they’re able to influence the outcome of something,” says Josh Ginsberg, CEO and Co-Founder of Zignal Labs. “Here’s the problem: companies have no idea this is happening.”
Based upon extensive media analysis of Fortune 1000 companies, Zignal Labs has found that virtually all businesses, regardless of size or industry, are at risk of attack from bot-led disinformation and media manipulation campaigns – if they haven’t been attacked already.
“This is more than just a problem with a singular platform…when an attack happens, it’s happening on multiple platforms, it’s happening on blogs and comment sections, all of this is working together,” says Ginsberg. “This is a massive problem and the only way you can solve it is with technology. Zignal Labs has developed a unique solution and that’s why we’re committed to working with customers to solve it.”
See for yourself at Zignal’s Bot Intelligence:
http://www.zignallabs.com/bots
You must be logged in to post a comment.