Zignal Labs CEO and co-founder Josh Ginsberg went on Bloomberg TV’s “What’d You Miss?” on Friday, August 17th to discuss his company’s latest software, the first-ever bot intelligence platform, which protects brands against malicious bot attacks which can cause harm to a company’s reputation, affect stock price, and also spread disinformation about a brand or its executives. This software can spot bot attacks in real-time and alert company executives before problems arise.
“During a negative news story, 60 percent of a conversation can come from bots.” Zignal CEO @joshginsberg joined @business today to discuss the impact of social media bots on the enterprise. pic.twitter.com/ryVksgMM2Y
— Zignal Labs (@ZignalLabs) August 17, 2018
“Companies usually have no idea that these attacks are occurring…as long as you have technology that enables you to see how a story is spreading,” says Ginsberg, you can see “who’s taking hold of that story” and take proactive steps to combat the narrative.
You can watch the full segment here.
Haddad Media CEO and White House Correspondents Insider Editor-in-Chief Tammy Haddad is an unpaid advisor to Zignal Labs.