Zignal Labs, the only media analytics platform that harnesses the entire digital media landscape in real-time, released today a new report that explores what corporate social responsibility (CSR) means in today’s modern media landscape, where it’s going in the future, and why companies that jump on the bandwagon too quickly often fall right back off.
The data-driven report — 10 Ways to Find Your Brand’s Purpose — highlights the key metrics and winning strategies behind the CSR efforts at Starbucks, Salesforce, and Häagen-Dazs.
“With social media giving consumers and companies the opportunity to connect more intimately than ever,” the report highlights, “consumers want to support a company that not only aligns with their own moral beliefs and values but also allows them to participate, whether directly or indirectly, in perpetuating social good.”
Today, 93 percent of the world’s largest companies publish annual reports describing their CSR initiatives. Coupled with the growing number of savvy consumers, there has never been a more critical time for brands to examine and elevate their CSR efforts. Zignal shows us how and why.
Download the Zignal report here.
Zignal’s report highlights:
87% of consumers prefer to buy from companies that share their moral beliefs
78% of today’s consumers expecting companies to take a stand on social issues
55% of consumers are willing to spend more money to buy products from companies they deem to be socially responsible
For more information on Zignal’s proprietary media monitoring platform, please visit ZignalLabs.com.
About Zignal Labs
Zignal Labs is the only media analytics platform that harnesses the entire digital media landscape in real-time. Instant insights help our Fortune 1000 customers measure the impact of their brands, mitigate reputational risks and inform strategic decision-making.
Through real-time and predictive analysis of the full-media spectrum, Zignal’s centralized platform empowers corporate communications, marketing, and executive teams to build and protect brand reputation, inform strategy and take action.
Headquartered in San Francisco with offices in New York City and Washington, DC, Zignal serves customers around the world including Airbnb, Citrix, IBM, Levi’s, NVIDIA, Tyson, Uber, The Sacramento Kings and FleishmanHillard.