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Pinterest Leaders on AI, Safety, and “Time Well Spent”

December 12, 2025 By WHC Insider

Washington, D.C. — The Washington AI Network hosted an “AI for the Holidays” conversation and live podcast recording on December 4 at the Residence of Ireland, featuring Pinterest Chief Content Officer Malik Ducard and VP of Engineering Jeff Harrell in discussion with WAIN founder Tammy Haddad.

The leaders described how AI powers Pinterest’s core experience by helping users discover ideas, identify products, and move from inspiration to real-world action. “We use AI to optimize for time well spent—especially when that means leaving the platform to go out into the world inspired by something you saw,” Ducard said.

Harrell highlighted Pinterest’s visual AI and personalization engine, including the company’s “taste graph,” which tailors results to individual interests rather than demographics. “This is really about enabling users to find the words, find the products they’re looking for, and actually take action on that inspiration,” he said.

Safety and well-being were a central theme, particularly for younger audiences. Pinterest’s executives noted that product guardrails, such as limiting certain features for minors and constraining Pinterest Assistant to shopping and style use cases, are designed to keep the platform positive and healthy. Those choices, Ducard noted, have fueled growth, with Gen Z now accounting for more than half of Pinterest’s users.

The conversation also addressed synthetic content and transparency. Pinterest is investing in detection and labeling while giving users more control over when and where they want to see generative AI content, alongside industry efforts to protect creators from unauthorized scraping.

The event featured remarks from Irish Ambassador Geraldine Byrne Nason on AI’s growing importance across diplomacy and economic policy, and from Irish parliamentary AI committee chair Malcolm Byrne on Ireland’s upcoming national AI initiatives.

SPOTTED: Rep. Jay Obernolte (R-Calif.) and Heather Obernolte, Malcolm Byrne, Laura Harmon, Ken O’Flynn, Robert Hayes, Seval Oz, Karen Sessions, Malik Ducard, Jeff Harrell, Jasmine Vasquez, Anita McBride, Stephen O’Dwyer, Marco Davis, Julissa Marenco, Ted Johnson, Catherine Valentine, Teddy Schleifer, Katelyn Bledsoe, Cat Zakrzewski, Kathrine Sears, Alex Nason, Ed Reno, John Clary, Sumi Somaskanda, Caitriona Perry, Julian Ramirez, Teddy Schleifer, Colin Moneymaker, Claudia Uceda, Charlotte Smith, Isabelle Rodas, Michael Petricone, Richard Santoro, Ivy Choi, Dawit Kahsai, Clarissa Rojas and Tammy Haddad.

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