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uWatch More on iPad

July 22, 2010 By WHC Insider

If you’re watching the above video while on a laptop or desktop, you’re in a minority.

BusinessWeek rounds up the data that more people watch video on mobile devices like tablets or their phone than if they were in front of a computer. What’s the appeal?

“Because mobile devices are slower, so if you take the trouble to find a web video, you’re likely to stick around. Also, because mobile devices don’t have big screens or multitasking, viewers are pretty locked into what they are watching.”

It may not be mobile television, but with the ABC iPad app you can further expect congested Metro trips and visits to the capitol to become more dependent on Apple’s tablet, as WHC Insider previously suggested.

Fingers crossed that the ABC app does well enough to encourage the biggest D.C. wonk app: the CSPAN app.

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Filed Under: Media Strategy Tagged With: Apple, Facebook, iPad, SocNets

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About White House Correspondents Insider

Exploring “behind the scenes” of the most powerful city in the world — Washington, D.C. — and those who cover it.

We track the White House Correspondents’ weekend and all the activities around it, from journalists and media companies to the White House and politicos.

Tammy Haddad is Co-Founder and Editor-In-Chief of WHC Insider and CEO of Haddad Media.

White House Correspondents Insider is not affiliated with or approved by the White House Correspondents’ Association, which is a registered trademark of the WHCA.

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