Top staffers at the White House and the National Security Council briefed social media influencers from TikTok, Twitter, and Instagram about Russia’s war on Ukraine. According to a White House official, the Thursday afternoon Zoom call included 30 of the top social media content creators chosen to receive important information and the latest news out of the region.
The briefing was led by Matt Miller, a special adviser for communications at the White House National Security Council, as well as White House Press Secretary Jen Psaki. Psaki informed the influencers about “the United States’ strategic goals in the region” and answered questions regarding aid distribution, NATO, and more.
One White House official said that “arming content creators with factual information and answers can be a critical tool” to fight misinformation online. With this, the White House is looking to combat online offenses, as the Russian government is now paying content creators to produce pro-Kremlin propaganda content.
These influencers were chosen because many of them have created “explanatory content about Ukraine.” With these videos generating millions of views, it is a significant information source for young people in America and around the world. Some of the briefing participants included TikTok stars Ellie Zeiler (10m), Marcus DiPaola (3.5m), Aaron Parnas (1m), Kahlil Greene (540.7k), and Jules Terpak (270.9K).
More information can be found in The Washington Post, who first broke this story.