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Behind the scenes of the most powerful city in the world — Washington, D.C. — and those who cover it.

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New Twitter Advertising Pays to Follow. No, Really.

September 28, 2010 By WHC Insider

Wondering why certain Twitters are being suggested to follow over the people you know? Thank Twitter’s ingenious advertising plan.

All Things Digital’s Media Memo revealed yesterday that paid suggestions is just one of three advertising plans being put to use by Twitter:

The idea is a simple one, people familiar with the company’s plans tell me: Twitter will try to help corporations and brands increase their Twitter following by inserting them alongside other Twitter users it suggests in its “Who to Follow” feature.

Don’t fret, though. If you’re not a fan of say Greta Van Susteren or Jimmy Carter, you won’t be inundated with their profile pics forever locked in your Who To Follow. Twitter’s algorithm will ensure just because someone pays to promote their Twitter, they won’t spam people who aren’t relevant to your friends and followers.

The official announcement will come shortly. The adoption of this in campaign promotion and outreach will be the thundering noise to follow.

Filed Under: News Media Tagged With: Advertising, SocNets, Twitter

From VHS to VLC: The Rise of Fred Davis' Ads on the Internet

September 22, 2010 By WHC Insider

Fred Davis’ rise started with a giant rat named King Roy and continues today with Mourning in America. Not exactly the plot to a generic blockbuster but more about how ad-man Fred Davis, a GOP media consultant, grew his brand in grand part due to the Internet.

[Read more…]

Filed Under: DC, Media Strategy, News Media Tagged With: Advertising, Fred Davis, Media, MSNBC, New Media, SocNets, Viral Video, YouTube

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About White House Correspondents Insider

Exploring “behind the scenes” of the most powerful city in the world — Washington, D.C. — and those who cover it.

We track the White House Correspondents’ weekend and all the activities around it, from journalists and media companies to the White House and politicos.

Tammy Haddad is Co-Founder and Editor-In-Chief of WHC Insider and CEO of Haddad Media.

White House Correspondents Insider is not affiliated with or approved by the White House Correspondents’ Association, which is a registered trademark of the WHCA.

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