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Defending Twinkies

March 22, 2010 By WHC Insider

First Lady Michelle Obama is on the cover of the latest Newsweek magazine with a shiny red apple but last week she came to the defense of the Twinkie (the cream-filled sponge cake is apparently a favorite with the Obama girls).

The First Lady spoke with Newsweek’s editor Jon Meacham at the magazine’s Executive Forum in Washington about her Let’s Move initiative to fight childhood obesity.

She’s challenging grocery companies to rework their products and wants nutritional information put on food packaging that’s easier to understand. The First Lady draws a line at putting a warning label on Hostess Twinkies or Kellogg’s Froot Loops cereal but appeals to parents to use common sense when it comes to feeding their kids.

“I’m all in favor of good snacks. We grew up with snacks and chips. But we have to exercise more. Parents have to understand what’s in the Twinkie. So we don’t need a warning, we need information that’s easy to understand.”

The First Lady Defends Twinkies from whcinsider on Vimeo.

Filed Under: DC Tagged With: Jon Meacham, Let's Move Initiative, Michelle Obama, Twinkie

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Exploring “behind the scenes” of the most powerful city in the world — Washington, D.C. — and those who cover it.

We track the White House Correspondents’ weekend and all the activities around it, from journalists and media companies to the White House and politicos.

Tammy Haddad is Co-Founder and Editor-In-Chief of WHC Insider and CEO of Haddad Media.

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