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Fake AP(ps) and Reports are The New Attack Ad

June 23, 2010 By WHC Insider

So long Daisy and Demon Sheep; hello mobile phones and faux-reports!

The Washington Post reports on Robert Ehrlich Jr.’s recent advertising campaign to take back the governor’s seat this year. Instead of a generic spot airing on the cable networks, the former Maryland governor provides on-location briefings via YouTube “covered” by Andy Barth, a former TV reporter and now acting as his press secretary.

[Read more…]

Filed Under: DC, Media Strategy, News Media Tagged With: iPhone, Robert Ehrlich Jr., Social Media, SocNets, Twitter, YouTube

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