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Fake AP(ps) and Reports are The New Attack Ad

June 23, 2010 By WHC Insider

So long Daisy and Demon Sheep; hello mobile phones and faux-reports!

The Washington Post reports on Robert Ehrlich Jr.’s recent advertising campaign to take back the governor’s seat this year. Instead of a generic spot airing on the cable networks, the former Maryland governor provides on-location briefings via YouTube “covered” by Andy Barth, a former TV reporter and now acting as his press secretary.

[Read more…]

Filed Under: DC, Media Strategy, News Media Tagged With: iPhone, Robert Ehrlich Jr., Social Media, SocNets, Twitter, YouTube

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About White House Correspondents Insider

Exploring “behind the scenes” of the most powerful city in the world — Washington, D.C. — and those who cover it.

We track the White House Correspondents’ weekend and all the activities around it, from journalists and media companies to the White House and politicos.

Tammy Haddad is Co-Founder and Editor-In-Chief of WHC Insider and CEO of Haddad Media.

White House Correspondents Insider is not affiliated with or approved by the White House Correspondents’ Association, which is a registered trademark of the WHCA.

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