Behind the Scenes at the New White House Briefing Room Redesigned for the 24/7 News Cycle
The White Briefing Room Series
Part One: The Technology
Ribbon-Cutting Ceremony for the James S. Brady Press Briefing Room in 2007. Courtesy of White House Photo Office.
On the surface, the revamped and spiffed-up White House Press Briefing Room looks like a clean, well-lighted and more streamlined version of its old self. But largely hidden from public view is evidence of the extensive cutting-edge technology — not to mention the intensive labor — that went into the 2006-07 renovation.
For instance, that rich, royal blue backdrop behind the podium? Not blue at all. “That’s an entirely new backdrop with lots of LEDs,” says Scott Sforza, the former White House deputy assistant communications director and director of the renovation project. “Those lights can make the backdrop any color of the spectrum.”
Complete walls were torn out. A stairwell to access cabling in the deep end of the pool below the briefing room floor was dug and installed. (Yes, the briefing room is atop the old White House swimming pool.) New wiring, new lighting, new air conditioning (finally serious air flow), and pretty much new everything went in. [Read more…]
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