Make sure you check out Huffington Post for the first smart phone polling of reaction to the Vice Presidential debate.

Read the full release and get ready for one of the greatest nights of this election season:

PRESS RELEASE
FOR IMMEDIATE RELEASE

World’s most powerful smartphone insight tool teams with Huffington Post to gather live feedback to Vice Presidential Debate in first ever Live “Smartphone Town Hall.”

Chicago, IL – October, 2012 – As people watch political debates they’re thinking 2 things: the first is “What do I think of this?” The second (by a narrow margin) is “What did everyone think of what just happened!?!”

For the 2012 Vice Presidential Debate Thursday October 11th, Over the Shoulder® and the Huffington Post will answer that question in a revolutionary new way. The two have partnered to create the world’s first live “Smartp

hone- based Townhall” of over 1,000 debate watchers around the country. The“Town Hall’s” opinions on the unfolding debate will be immediately published onnumerous Huffington Post properties, during and immediately after the debate.

Debate-watchers who tune in, can now weigh in, LIVE, using Over the Shoulder (www.overtheshoulder.com) and the smartphones in their hands.

“Smartphone insight work like Over the Shoulder is one of the most promising growth areas for market research at the moment,” says Leonard F. Murphy, Editor-in-Chief, GreenBook & Senior Partner, Gen2 Advisors. “Forty- two percent (42%) of global researchers we surveyed plan to use some form of mobile-based research in 2012. That’s up from 22% who used it in 2011. Mobile Ethnography itself is projected to be used by 24% of the industry, up from only 10% in 2011.  That’s simply unprecedented adoption-rate growth.”

Murphy adds, “There’s a huge amount of excitement and interest in Digital Insight methodologies like Egg Strategy’s Over the Shoulder. It opens up the possibilities to get in-the-moment, in-the-situation insight that simply weren’t possible to access before. Over the Shoulder is the right product at the right time to capitalize on these trends.”