An article in the New York Times reports on the recent decline of media attention for GOP presidential candidate Donald Trump:
“When Donald J. Trump responded in July to criticism from one of his Republican rivals, Senator Lindsey Graham, by publicly releasing the South Carolina lawmaker’s cellphone number, the public and the press could not get enough of the jaw-dropping stunt.
“But on Monday, when Mr. Trump sent a case of Trump brand bottled water to Senator Marco Rubio’s campaign office — poking fun at the Florida senator’s sweaty debate performance and penchant for chugging water — the prank fell notably flat.”
According to San Francisco-based media analytics company, Zignal Labs, the water prank generated only 7,500 mentions in print, broadcast and social media compared to 34,000 mentions garnered by the previous cellphone gag.
“It’s kind of a like a season of TV shows — eventually people burn out on them,” said Erick Erickson, a conservative commentator who runs RedState.com. “We’ve had a season of Trump and the plot hasn’t changed, there’s no new twist, and people are starting to move on to other TV shows.”
Zignal Labs also found that “as Mr. Trump’s share of media attention declined, both Mr. Carson and Mrs. Fiorina saw their shares increase.”
“It’s an interesting question of who is losing who,” said Josh Ginsberg, chief executive of Zignal Labs. “Are voters reacting off of conservative media, or is conservative media reacting off of voters?”
Read the article on nytimes.com: Donald Trump’s Bombast Seems to Be Wearing Out Its Welcome